Empowering Success Together
Generative AI for Sales and Business Development
This intensive 2-day workshop equips sales and business development professionals to harness free Generative AI tools for prospecting, lead nurturing, proposal writing, and performance tracking. Participants will learn how to design and demonstrate a practical AI- assisted sales workflow that can be implemented in their organisations.
4.9 of 5
by 14384 Learners
100%
HRDC Claimable
500+
Workshops
20000+
Participants
Course Overview
In today’s hyper-competitive business landscape, integrating Artificial Intelligence (AI) into sales strategies is no longer optional—it is essential. The Generative AI for Sales and Business Development workshop, organized by AgileAsia Pte Ltd, is a practitioner-focused, 2-day program designed to empower professionals with cutting-edge AI skills.
This workshop moves beyond theory to practical application, equipping sales managers, business development executives, and entrepreneurs with the ability to harness free Generative AI tools. Participants will learn to automate critical tasks such as prospecting, lead nurturing, and proposal creation, while also mastering performance tracking through AI-driven analytics. By the end of the course, attendees will not only understand the core concepts of Generative and Agentic AI but will also walk away with a fully functional, AI-assisted sales workflow ready for immediate implementation in their organizations.
Who should Attend?
– Sales Managers and Executives
– Business Development Professionals
– Account Managers / CRM Specialists
– Entrepreneurs and Growth Officers
– Marketing & Partnership Teams
Course Outcomes
– Understand core Generative AI concepts and prompt-engineering methods for sales use.
– Generate and qualify leads using public data and AI summarisation.
– Personalise outreach content with AI-driven tone and persona adaptation.
– Create proposals, one-pagers, and presentation decks using free GenAI tools.
– Build and demonstrate a simple AI workflow (e.g., Lead → Email → Follow-up → Summary).
Final Deliverables & Takeaways
– Reusable AI Prompt Library (50+ ready-to-use prompts).
– Lead Automation Template in Google Sheets.
– Functional AI Sales Assistant Workflow.
– Ethical AI Usage Checklist.
Assessment Methodology
Instructor-led classroom training, hands-on practical exercises, real-world case studies, AI tool demonstrations (e.g., Gen AI Studio, PaLM API), role-based simulations, group discussions, and assessment via multiple-choice exam.
20 MCQ Questions. 70% passing mark
Course Outline
Comphrensive syllabus that covers all the aspects of the domain
Day 01
AI-Enhanced Prospecting and Outreach
Kick-off & Expectations
– Overview of course, icebreaker on ‘AI in my sales role’.
– Setting personal outcome goals and group mapping of sales pain points.
Understanding Generative & Agentic AI
– Difference between GenAI and traditional AI; how LLMs work.
– Agentic AI concepts and workflow automation for sales.
– Prompt engineering basics: roles, context, constraints.
– Ethics and data privacy considerations.
AI for Lead Generation & Qualification
– Creating Ideal Customer Profiles (ICP).
– Using AI to research prospects via public data or LinkedIn.
– Data clean-up and AI scoring in Google Sheets.
– Case Study: HubSpot’s free AI-powered lead prioritisation.
AI-Powered Personalisation & Outreach
– Buyer persona creation using AI.
– Crafting personalised outreach (email, LinkedIn messages).
– Prompt frameworks (PASTOR, AIDA, BAB).
– A/B testing of subject lines and tone modulation.
AI-Generated Proposals and Collateral
– Using ChatGPT and Canva Free for proposals and visuals.
– Building value propositions from customer pain points.
– Creating simple sales decks with AI assistance.
Mini Project 1 – AI Prospecting Workflow
– Designing personalised AI prospecting workflow using ChatGPT + Google Sheets.
– Deliverable: Automated lead listing and first-contact email generation.
Day 02
AI-Driven Deal Management and Capstone Build
CRM & Follow-up Automation
– Summarising meeting notes using ChatGPT.
– Generating follow-up emails from transcripts.
– Tracking lead status via Google Sheets templates.
Market Research and Competitive Intelligence
– Summarising trends and competitor data using AI.
– Creating comparison tables and industry overviews.
– Case Study: SMEs leveraging AI to adjust post-COVID strategies.
AI Analytics and Performance Tracking
– Importing CSV sales data into Google Sheets and summarising with AI.
– Building AI-powered dashboards and basic forecasting.
– Explaining sales insights in plain English.
Ethical AI and Human Collaboration
– Data responsibility, bias prevention, and transparency.
– Balancing AI automation with human judgment.
– Ethical communication practices in AI-assisted sales.
Capstone Project – AI Sales Assistant Workflow
– Participants create an end-to-end workflow using ChatGPT + Google Sheets.
– Deliverable: A working automation for lead-to-follow-up management.
Upcoming Schedules
Trainer: Ranjeev K Babu
Ranjeev is an exceptionally accomplished and awe-inspiring trainer and facilitator, boasting an illustrious background spanning the military and corporate sectors. With an unwavering dedication to Agile training and corporate development, he has forged an unparalleled reputation as a true master in these fields.
Testimonials
What Our Customers Say
Hear from our satisfied customers who have experienced the quality and value of our products and services.
Never have I attended such an engaging course and it makes my journey of Agile and Scrum journey much more fun and fulfilling. Trainer Stuart Mitchell has definitely take up the standard of teaching and coaching up many notches. Very insightful views from vast working experiences that Stu has. Highly recommended!
Eugunee Lee
Dennis and team are just simply great to work with. They are prompt with their replies and clear with their instructions to ensure that learners get the best experience and learning journey with them. That’s why I had chosen to go back to them for my CSPO course after taking my CSM course with them. I am looking forward to the post course gatherings and informal trainings which I heard they they organize after Covid.
Edwin Anuruddha Chow
The class was conducted in the best way possible (online zoom classes)! Stu is really passionate and shares many tips on facilitation. Highly recommend to anyone!
Quah Kai LI
Frequently Asked Questions
Find answers to commonly asked questions about our products and services.
Who should attend this workshop?
This course is tailored for professionals involved in driving business growth, including:
• Sales Managers and Executives
• Business Development Professionals
• Account Managers and CRM Specialists
• Entrepreneurs and Growth Officers
• Marketing and Partnership Teams
What key skills will I gain from this course?
You will learn to:
• Master prompt engineering specifically for sales contexts.
• Generate and qualify leads using AI and public data.
• Personalize outreach content like emails and LinkedIn messages.
• Create professional sales proposals and presentation decks using AI tools.
• Build customized AI workflows for lead management and follow-ups.
Do I need expensive software to participate?
No. The workshop focuses on harnessing free Generative AI tools (such as ChatGPT and Canva Free) to ensure that the skills you learn are accessible and cost-effective to implement.
What practical projects will I complete?
The course includes hands-on projects such as:
Mini Project 1: Designing a personalized AI prospecting workflow using ChatGPT and Google Sheets.
Capstone Project: Creating an end-to-end “AI Sales Assistant Workflow” that manages the process from lead generation to follow-up.
What resources will I take away from the workshop?
Participants will receive:
A reusable AI Prompt Library with over 50 ready-to-use prompts.
A Lead Automation Template for Google Sheets.
A fully functional AI Sales Assistant Workflow.
An Ethical AI Usage Checklist.
Is government funding available for this course in Malaysia?
Yes. This training is supported under Malaysian government funding schemes such as HRD Corp (HRDF), allowing eligible organizations and individuals to obtain financial assistance for enrollment.
How do I apply for government funding?
Our institute will guide you through the process of HRD Corp/HRDF claims and ensure all documentation is provided for funding approval. This makes the course more cost-effective for employers and participants.
Generative AI for Sales and Business Development Course in Malaysia
The Generative AI for Sales and Business Development training in Malaysia, delivered by AgileAsia Malaysia, is an industry-focused generative AI certification course designed to support organizations adopting AI-driven sales and growth strategies. This Generative AI for Sales and Business Development training program is offered by an HRDC registered training institute, making it fully HRDC claimable for Malaysian organizations investing in revenue and market expansion capabilities.
AgileAsia Malaysia is a recognized Generative AI training institute in Malaysia, delivering professionally structured Generative AI certification training programs aligned with modern sales, marketing, and business development trends. The course reflects real-world application of generative AI across sales enablement, pipeline management, customer engagement, and go-to-market execution and is facilitated by experienced industry practitioners.
HRDC Claimable Generative AI Sales and Business Development Course
This Generative AI for Sales and Business Development course in Malaysia is HRDC claimable, enabling organizations to develop AI-enabled sales and growth capabilities while optimizing training budgets. AgileAsia MY ensures HRDC-compliant delivery, complete documentation, and structured support throughout the HRDC claim process, positioning this program as a preferred HRDC claimable AI sales and business development training course in Malaysia.
Upon successful completion of the training, participants receive a Generative AI for Sales and Business Development certification, validating applied knowledge of generative AI concepts within sales and business development environments. The certification aligns with increasing demand for AI-driven growth strategies across competitive and customer-focused organizations.
Trusted Generative AI for Sales and Business Development Training Institute in Malaysia
AgileAsia Malaysia is a trusted Generative AI training institute in Malaysia, delivering enterprise-grade AI and digital transformation certification programs. Organizations across industries choose AgileAsia Malaysia as their preferred Generative AI certification training partner in Malaysia due to its HRDC registration, structured delivery approach, and alignment with evolving AI adoption trends.
The Generative AI for Sales and Business Development training course in Malaysia is available through public instructor-led programs, corporate training engagements, and customized enterprise delivery. This flexibility positions AgileAsia Malaysia as a reliable AI training institute and HRDC registered partner in Malaysia for organizations seeking scalable and compliant AI certification training.
Enroll in Generative AI for Sales and Business Development Course in Malaysia
For organizations seeking an HRDC claimable Generative AI for Sales and Business Development training program in Malaysia, AgileAsia Malaysia offers a trusted and compliant pathway. As an HRDC registered partner and professional AI training institute, AgileAsia MY delivers industry-relevant Generative AI sales and business development training courses aligned with modern enterprise growth requirements.
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